To have a successful family business, a few things musn't be ignored. Trust between family members, understanding of a common goal, and financial literacy are essential to opening and running a family business. Trust is crucial when running a family business. We must trust our family members to carry out their tasks without needed to be reminded constantly. We must also trust them not to steal money or resources from the business. The knowledge that you can rely on family members and not have to worry is a healthy way to run a family business. Understanding and accepting the common goal cannot be overlooked. The older generation is likely to have started the business some time ago with certain goals in mind. The younger generations will be expected to follow in the footsteps of the older generation and continue the original mission. However, with with time, the younger generations will introduce new ideas and technologies. This could totally change the direction of the business. To avoid the mistakes of the Bancroft family, the family that owned the New York Times, a family must be in agreement about the future direction of their endeavor. Financial literacy is the last part of the puzzle and quite possibly the most important one. Financial literacy means the knowledge to make wise and sound financial decisions that will ensure the survival and profitability of the business. This means not taking on too many employees, for example. Paying the wages of too many employees cuts into profits and operating costs. Pricing too is important. If they sell products at too low a price, they are risking the survival of the business. If they sell products at too high a price, they will lose customers and that will also threaten the likelihood the business will survive. In conclusion, having trust, understanding the common goal, and demonstrating financial literacy are the keys to running a succesful family business. Without these values, a family business with surely fail.